Adobe Real-Time Customer Data Platform (CDP) is a platform allowing various organisations to collect, unify, and activate customer data in real-time across different channels and devices. It provides a unified view of the customer by consolidating data from various sources, such as marketing automation, CRM, and online and offline interactions. With Adobe Real-Time CDP, organisations can create personalised and relevant experiences for their customers, improve customer engagement, and increase customer loyalty. This Adobe Certification Training equips learners with data quality, which is essential for ensuring that data is fit for its intended purpose and used to support informed decision-making. Pursuing this training helps professionals such as Marketing Professionals, CX Professionals, and E-commerce Managers get equipped with the necessary skills and techniques to enhance their career opportunities and increase their earnings.
Course Objectives:
In this course, you will learn to:
- To learn how to identify the steps for Real-Time CDP and B2B editions
- To attain in-depth knowledge about browsing and viewing account profiles
- To become familiar with how to ensure data quality on the platform
- To understand the privacy features of the real-time customer data platform
- To attain an in-depth understanding of how to identify the opt-out capabilities
- To gain knowledge of how to enable the related account services
- Master real-time customer profile creation using advanced identity graphs
- Master real-time customer profile creation using advanced identity graphs
- Unify CRM, web, and mobile data into AI-driven customer segments
- Unify CRM, web, and mobile data into AI-driven customer segments
- Build predictive audiences with machine learning for precision targeting
- Build predictive audiences with machine learning for precision targeting
- Orchestrate 1:1 cross-channel experiences using real-time CDP insights
- Orchestrate 1:1 cross-channel experiences using real-time CDP insights
- Implement GDPR/CCPA-compliant data governance and consent management
- Implement GDPR/CCPA-compliant data governance and consent management
- Measure CDP impact with multi-touch attribution and journey analytics
Course content
Introduction to Adobe Real-Time CDP
- Overview of Customer Data Platforms
- Importance of Real-Time Data in Personalization
- Introduction to Adobe Experience Platform (AEP)
- Key Features and Capabilities of Adobe Real-Time CDP
Data Collection and Ingestion
- Data Types and Sources
- Setting Up Data Ingestion
- Real-Time and Batch Data Ingestion Techniques
- Using Data Ingestion API
Identity and Profile Management
- Identity Resolution and Customer Identity Graph
- Managing Customer Profiles
- Data Privacy and Governance
Data Modeling and Schema Creation
- Introduction to XDM (Experience Data Model)
- Defining and Managing Data Schemas
- Extending Standard Schemas
Segmentation and Audience Management
- Creating Real-Time Segments
- Applying Rules and Conditions for Dynamic Segments
- Segment Activation and Management
Integrating with Adobe Experience Cloud and Other Tools
- Integration with Adobe Experience Cloud Solutions
- Connecting External Systems and Third-Party Tools
- Activation and Personalization
- Activating Data for Campaigns
- Real-Time Personalization Techniques
- Use Cases for Data Activation
Reporting and Insights
- Using Adobe Analytics with Real-Time CDP
- Generating Reports and Customer Insights
- Monitoring Data Quality and Usage
Administration and Best Practices
- User Management and Permissions
- Best Practices for Data Management and Governance
- Security Considerations
Lab Activities
- Setting up a Real-Time Data Ingestion Pipeline
- Creating and Managing Customer Profiles
- Building and Activating Segments
- Integrating with Marketing Tools for Personalized Campaigns
- Analyzing Real-Time Data and Generating Insights
To see the full course content Download now
Course Prerequisites
- Foundational understanding of marketing concepts and basic data analytics.
- Understanding of customer data management and marketing principles can be beneficial to grasp the concepts more effectively.
Who can attend
- Marketing Professionals
- CX Professionals
- Data Professionals
- E-commerce Managers
- CRM Specialists
- Digital Strategists
- Ad Campaign Managers
Number of Hours: 25hrs
Certification
- Adobe Certified Professional - Real-Time CDP Business Practitioner
- Adobe Certified Expert - Real-Time CDP Developer
Key features
- One to One Training
- Online Training
- Fastrack & Normal Track
- Resume Modification
- Mock Interviews
- Video Tutorials
- Materials
- Real Time Projects
- Virtual Live Experience
- Preparing for Certification
FAQs
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- Fastrack & Normal Track
- Resume Modification
- Mock Interviews
- Video Tutorials
- Materials
- Real Time Projects
- Materials
- Preparing for Certification
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