Digital Marketing

This Digital Marketing course will transform you into a complete digital marketer with expertise in the top eight digital marketing domains — search engine optimization, social media, pay-per-click, conversion optimization, digital analytics, content, mobile, and email marketing. Fast-track your career in digital marketing today with practical training you can apply on the job.


Can’t find a batch you were looking for?


Here are the key reasons for which people take our Digital Marketing Course:

  • Marketing Professionals:Upskilling
  • Professionals in Other Roles:Upskilling, Career Shift, Freelancing
  • Business Owners & Entrepreneurs:Promote Business, Manage Agency
  • Digital Marketing Professionals:Career Growth
  • Students & Freshers:Job, Freelancing

Course content




On-Page & Off-Page SEO Practices
  • Learn use of HTML, URL, Title, Meta Tags, H1, & Images
  • Understand concepts of Crawling of XML & HTML Sitemaps
  • Know Robots.txt, Achor text, & role of Linking
  • Go through off-page SEO Tips & Tricks
Learn SEO Via Best SEO Tools
  • Practice SEO with Google Search Console, Google Analytics setup and Bing Webmaster SEO Tools
  • Understand the working of Keyword Planner tool and learn how to map keyword to Web pages
  • Learn SEO Tools to do effective Competition Analysis
Learn SEO Relevant Website Design Practices
  • Know how to make your website SEO friendly
  • Understand Mobile responsive design & Importance of HTTPs
  • Delve into specifications of Site schema & Technical Website Optimization
  • Know the role of URL Architecture and do Page Speed Analysis
  • Find out concepts related to Broken links, 301 redirects, Canonicalization, & Custom 404 Error pages
Understand Best Link-Building Practices
  • Learn what is Link building & Content marketing basics
  • Know what Directory submissions, Local listings, and Niche backlinking are
  • Understand Social bookmarking, Press Release, Blog & Article Optimization
  • Find out SEO driven SoLoMo (Social, Local, Mobile) Strategies
  • Uncover Social Media Backlinking, ORM & Influencer Outreach
  • Delve into Local Seo & Mobile SEO practices
SEO Site Audit & Algorithm Update
  • Learn On-page & Off-page SEO Audit Plans
  • Delve into SEO audit tools like Screaming Frog, SEOprofiler, Moz, & domain tools
  • Go through different Google SEO Algorithm Updates like Panda, Penguin, Hummingbird
SEO Analytics
  • Understand SEO Tracking and Related Metrics
  • Know how to Google Analytics Custom Reports & create your SEO dashboard


 Social Media Marketing


SMM History & Social Media Importance
  • Understand the evolution of Social Media Channels
  • Go through relevant Social Media Stats and Trends (in India & Abroad)
  • Understand Social Media Marketing via Social Media Success Stories
  • Know key Idiosyncrasies of all Social Media Channels
  • Learn how to choose relevant Social Channel for your Business
  • Understand what is multi-channel Social Media Marketing
Understand Community Building & Develop Facebook Marketing Strategies
  • Know what is community building on Facebook and how to create the right Facebook Brand Pages
  • Go through EndgeRank Algorithm to understand how successful marketers engage their audiences on Fb
  • Create Facebook Pages and Implement Facebook Marketing Strategies
  • Understand Facebook Marketing to ensure an increase in followers, fans, and engagements
  • Go through Important Facebook Insights and Success Stories
  • Implement Facebook Marketing Strategies from Goals to Revenues
  • Understand Competitive Research on Facebook
Understand Facebook Ads
  • Go through different types of Facebook Ads
  • Do a Comparative analysis of Facebook Ads & Google AdWords
  • Know the role of CTR in Facebook
  • Understand how to create an Ad Copy in Facebook Advertising
  • Optimize your Ad Copy and do result-oriented Targeting
Understand Twitter Marketing & Types Of Twitter Ads
  • Understand the basics of Twitter Marketing
  • Know what is Hashtag, how to create Twitter Trends
  • Understand how to do Brand Building, PR, and Customer Engagement on Twitter
  • Go through Twitter Marketing Tools
  • Create a Twitter Marketing Strategy
  • Know different kinds of Twitter Marketing Campaigns
  • Learn what is Promoted Tweets, Promoted Accounts and Promoted Trends on Twitter
  • Go through Different Types of Twitter Ads
Understand LinkedIn Marketing In B2B Businesses
  • Understand LinkedIn basics and how to do lead generation on LinkedIn
  • Know how to create LinkedIn Company Page, Groups, and Developer API
  • Go through different LinkedIn Ads and understand how to run them to generate leads
  • Delve into LinkedIn for HRs, Job-Seekers and Businesses Programs
Learn YouTube Marketing
  • Delve into the basics of YouTube Marketing
  • Understand the best YouTube Marketing Practices & Tools
  • Know YouTube Ads and understand their dynamics
  • Go through case studies of viral national and international YouTube Campaigns
  • Learn key Idiosyncrasies of Successful Video Marketing
Understand Pinterest, Instagram, Snapchat & Other Social Media Marketing
  • Learn Pinterest Marketing, Ads, and Best Practices
  • Implement Pinterest for Business
  • Understand Instagram Basics, Ads, Tools and Practices
  • Delve into Snapchat Advertising
  • Understand how to use Google+, SlideShare
  • Know how Social Channels generate ROI for businesses
Social Media Marketing Analytics
  • Learn how to do Measurement on Social Media
  • Go through the Framework for ROI Measurement
  • Understand how to create an ROI Metrics Dashboard for SMM
  • Find out different Social Media Marketing Tools to Measure ROI


Email Marketing


Email Marketing Basics & Evolution
  • What is Email Marketing
  • Email Marketing Case Studies
  • How Email Marketing Works
  • Components of Email Marketing
Email Marketing – Mailing List & Organizing The Mailing List
  • What is the Mailing List?
  • Types of Mailing List
  • The formula for Growing Email List
  • Strategies to Grow Email List
  • Formatting Emails, Opt-in, and Opt-Out
HTML & Text Emails
  • What is HTML Email
  • Plain Text Email
  • How to use HTML and Text Emails
Newsletters Announcements & Event Invitation
  • How to use Newsletter in Email Marketing
  • Role of Announcements Emails
  • Importance of Event Invitation Emails
  • Case studies of different types of Emails
Content & Landing Pages
  • Email Copywriting
  • How to Write Subject Lines?
  • Making Email Content Relevant and adding a CTA in your email
  • How to Send Personalized Emails
  • Role of Landing Pages in Email Marketing
  • The ideal landing pages case studies
Email Marketing Spam Compliance & How To Avoid Spamming?
  • CAN Spamming
  • How to Check Spam Compliance of your Emails
  • Spam Testing
  • Practices to avoid being spammed
Avoid Being Blacklisted In Email Marketing
  • Single Opt-in Practices
  • Double Opt-in Practices
  • Role of opt-out, Subject line, Content, Sender’s address, etc.
  • How to check if you are blacklisted
Service Providers, Automation & Metrics
  • Comparison of Email Marketing Services Providers
  • Role of Scheduling and automation in Email Marketing
  • Tracking in Email Marketing
  • Segmentation in Email Marketing
  • Analytics in Email Marketing
Follow UPS, Tools & Email Marketing – Tips
  • Role of Follow-Ups in Email Marketing
  • Top Email Marketing Tools
  • Best Email Marketing Tips


Content Marketing



  • History of Content Marketing
  • Content Marketing Basics and overview
  • Know your Content Marketing Goals and Prerequisites
  • How Content benefits Business multifold Revenues
  • Content Marketing Careers
Content Creation & Targeting Customers
  • Define your Content Creation Goals
  • Know your customers and collect information about them
  • Create Personas for your Customers
  • Know tools to help Content Creation, Editorial Calendars, Ideation and research, Format
  • Understand the different types of Content- Blogs, Lifecycle Emails, E-Newsletters, Brochures, Whitepapers, E-Books, Digital Magazine
Know What Blogging Is
  • What is Blog
  • How Blogging Works
  • What are the benefits of Maintaining a Blog
  • Understand the interrelation between Blogging & SEO
  • Know how to make money via Blogging
Make Your Content Strategy
  • Know the difference between Content Marketing & Content Strategy
  • Define Audience for your Content Strategy
  • Understand how to do Content Audit
  • Know how to Organize and Tag Your Content
  • What is the Success Metrics you should include in Content
  • How to align your Content Style with Brand’s Personality
  • Know how to Document your Content Strategy
Content Promotion, Analysis, & Reporting
  • How to Build an Audience
  • Learn Influencer, Email and Comment Marketing
  • What is Guest Posting
  • Use of PR, Social Media, and Paid Promotion
  • Know the Core Metrics to Analyze Content Strategy
  • Delve into Pageviews, Bounce Rate, Engagement metrics, Social metrics


Search Engine Marketing


PPC Introduction
  • Evolution and History of PPC
  • Search Engine Advertising and PPC Ads
  • The workflow of PPC Ads and General Formula for calculating PPC
  • Properties of a Compelling PPC Ad and Advantages of PPC
Understand the Complete PPC Glossary
  • Ad Group
  • Call-To-Action (CTA)
  • Ad Position
  • Campaign
  • Ad Network
  • Click-Through-Rate (CTR)
  • Conversion
  • Ad Rank
  • Conversion Rate
  • Cost Per Action or Cost Per Acquisition (CPA)
  • Destination URL
  • Display URL
  • Cost Per Click (CPC)
  • Geo-targeting
  • Cost Per Mille (CPM)
  • Impression
  • Keyword
  • Landing Page
  • Negative Keywords
  • PPC Bid
  • Prospect
  • Quality Score
  • Search Engine Result Page (SERP)
  • Split Testing
Ads On Google
  • Know how to create Google AdWords Account
  • Go through steps involved in creating a PPC Campaign in Google AdWords
Keyword List In PPC
  • Categorizing the Keywords
  • User Phrases
  • Product-Complementary Phrases
  • Competitor Phrases
  • Keyword Match Types
  • Product Phrases
  • Building a Keyword List
  • Brand Phrases
  • Keyword Research Tools
  • Negative Keywords
Parts Of PPC Ad
  • Steps involved in Creating a PPC Ad
  • How to do Market and Audience Research, Keyword Research
  • Understand how to build Pay-Per-Click Ad, PPC Landing Pages
  • Know how to Track, Measure, and Report in PPC
  • How to Optimize the Ad
  • Know the Elements of a PPC Ad
  • How to create a PPC Ad Using Google AdWords
PPC Landing Pages
  • Know the role of PPC Landing Pages
  • Go through Types of Landing Pages
  • Know the Elements of an Effective Landing Page
  • Features of Creating a Well-Formatted and Informative Landing Page
  • Know how to test the landing page
Bidding In PPC
  • Know what is PPC Bidding
  • Go through the Factors that Affect Bidding
  • Know What to Bid For and how much to Bid
  • Go through best Bid Management Solutions
  • Know how to make PPC Pricing Strategies
Yahoo & Bing Search Marketing
  • Know how Microsoft Ad Center manages Yahoo and Bing Advertising
  • Creating an Ad and Bidding in Microsoft Ad Center
  • Know the Structure of an Ad Account in Yahoo and Bing Advertising
  • How Yahoo/Bing Ads Editor Works
  • Go through the steps involved in Budget and Billing
Measuring Results
  • Learn all the important Metrics in PPC
  • Go through %Served, Average Cost per Click (CPC), and Average Position
  • Understand Bounce Rate, Clicks, Click-Through-Rate (CTR), Conversions and Impression Share
  • Delve into Impressions, Quality Score, and ROI


Web Analytics


Analytics Introduction
  • History and Evolution of Web Analytics
  • Learn how Google Analytics works
  • Understand effective Audience Analysis and Acquisition Analysis
  • Know the role of Behaviour Analysis and Conversion Analysis in Google Analytics
Web Analytics Dashboard
  • SEO dashboard
  • Content dashboard
  • Website performance dashboard
  • Real-time overview dashboard
  • E-commerce dashboard
  • Social Media Dashboard
  • PPC dashboard
  • Metrics of Each Dashboard
Google Analytics
  • Go through the Basic Metrics and Main Sections of Google Analytics reports
  • Delve into traffic sources, Direct, Referring, and Search traffic
  • Find out how to integrate Google Analytics with AdWords and AdSense
  • Understand Benchmarking, Bounce Rate, Click, and Conversion
  • Examine Direct Traffic, Filter, Funnels, Goal and Goal Conversion Rate
  • Learn the role of Impression, Keywords, Landing Page, and New Visitor
  • Understand Organic Traffic, Paid Traffic, Page View, and Returning Visitor
  • Know the role of Time on Site, Tracking Code, Traffic and Traffic Sources
Analytics Tools
  • Understand the working of Optimizely
  • Know how Kissmetrics Works
  • Understand how Crazy Egg Functions
 Key Metrics In Google Analytics
  • Know what to measure in Google Analytics
  • Go through Pageviews, Bounce Rate, and Pages per session
  • Know Demographic info, Organic traffic, Social traffic, Referral traffic
  • Understand the role of Direct traffic, Source/Medium, and Landing Pages
Segmentation In Google Analytics
  • Know what is Data Segmentation
  • Understand how to do analysis using Segmentation
Web Analytics Conversions
  • Know what is Conversion in analytics
  • Go through different types of goals
  • Destination Goal, Duration Goal, Event Goals, and Pages/Session Goal
  • Know the role of funnels in Google Analytics
  • Understand how Multi-Channel Funnel Works
Other Kinds Of Analytics
  • Role of Social Media Analytics
  • Importance of E-commerce Analytics
  • Role of Mobile Analytics



To see the full course content Download now

Course Prerequisites

  • Bachelor's or Equivalent Degree
  • Basic understanding of business and marketing Basic Internet and Microsoft Office skills.

Who can attend


Anyone who is looking to further his or her career in digital marketing should take this digital marketing course, especially those seeking leadership positions:

  • Marketing Managers
  • Digital Marketing Specialists
  • Marketing or Sales Professionals
  • Management, Engineering, Business, or Communication Graduates
  • Entrepreneurs or Business Owners
  • Marketing Consultant

Number of Hours: 50hrs


  • PCM Digital Marketing Certification.
  • Facebook Blueprint Certifications.
  • Google Ads Marketing Certification.
  • YouTube Certification.
  • Google Analytics Certification.
  • Google Digital Marketing & eCommerce Certificate.

Key features

  • One to One Training
  • Online Training
  • Fastrack & Normal Track
  • Resume Modification
  • Mock Interviews
  • Video Tutorials
  • Materials
  • Real Time Projects
  • Virtual Live Experience
  • Preparing for Certification


DASVM Technologies offers 300+ IT training courses with 10+ years of Experienced Expert level Trainers.

  • One to One Training
  • Online Training
  • Fastrack & Normal Track
  • Resume Modification
  • Mock Interviews
  • Video Tutorials
  • Materials
  • Real Time Projects
  • Materials
  • Preparing for Certification

Call now: +91-99003 49889 and know the exciting offers available for you!

We working and coordinating with the companies exclusively to get placed. We have a placement cell focussing on training and placements in Bangalore. Our placement cell help more than 600+ students per year.

Learn from experts active in their field, not out-of-touch trainers. Leading practitioners who bring current best practices and case studies to sessions that fit into your work schedule. We have a pool of experts and trainers are composed with highly skilled and experienced in supporting you in specific tasks and provide professional support. 24x7 Learning support from mentors and a community of like-minded peers to resolve any conceptual doubts. Our trainers has contributed in the growth of our clients as well as professionals.

All of our highly qualified trainers are industry experts with at least 10-12 years of relevant teaching experience. Each of them has gone through a rigorous selection process which includes profile screening, technical evaluation, and a training demo before they are certified to train for us. We also ensure that only those trainers with a high alumni rating continue to train for us.

No worries. DASVM technologies assure that no one misses single lectures topics. We will reschedule the classes as per your convenience within the stipulated course duration with all such possibilities. If required you can even attend that topic with any other batches.

DASVM Technologies provides many suitable modes of training to the students like:

  • Classroom training
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  • Live Instructor LED Online training
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Yes, the access to the course material will be available for lifetime once you have enrolled into the course.

You will receive DASVM Technologies recognized course completion certification & we will help you to crack global certification with our training.

Yes, DASVM Technologies provides corporate trainings with Course Customization, Learning Analytics, Cloud Labs, Certifications, Real time Projects with 24x7 Support.

Yes, DASVM Technologies provides group discounts for its training programs. Depending on the group size, we offer discounts as per the terms and conditions.

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DASVM Technologies has a no refund policy. Fees once paid will not be refunded. If the candidate is not able to attend a training batch, he/she is to reschedule for a future batch. Due Date for Balance should be cleared as per date given. If in case trainer got cancelled or unavailable to provide training DASVM will arrange training sessions with other backup trainer.

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