Salesforce Pardot

Master in Salesforce Pardot – a marketing automation software and gain skills to become a Pardot professional with Salesforce Pardot Certification by DASVM. Pardot is a marketing automation platform for B2B sales and marketing organizations. It enables users in automating common marketing tasks, such as tracking customer behaviours, web form management, website tracking, creating digital marketing campaigns, landing page marketing, social marketing, creating reports to track performance, lead generation and more. Pardot professionals can use Pardot features and tools for email drip campaigns, scoring, campaign segmentation and ROI tracking. In Salesforce Pardot Certification Online Training, you will learn how to make data-driven decisions, personalize content based on specific insights and communicate efficiently with potential customers. You will also learn how to develop skills to design, build, and implement marketing workflows.

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Master in Salesforce Pardot – a marketing automation software and gain skills to become a Pardot professional with Salesforce Pardot Certification by DASVM. Pardot is a marketing automation platform for B2B sales and marketing organizations. It enables users in automating common marketing tasks, such as tracking customer behaviours, web form management, website tracking, creating digital marketing campaigns, landing page marketing, social marketing, creating reports to track performance, lead generation and more. Pardot professionals can use Pardot features and tools for email drip campaigns, scoring, campaign segmentation and ROI tracking. In Salesforce Pardot Certification Online Training, you will learn how to make data-driven decisions, personalize content based on specific insights and communicate efficiently with potential customers. You will also learn how to develop skills to design, build, and implement marketing workflows.

 
Course Objectives:
 

After completing this module, you'll be able to:

 
  • Design workflows to support business process and reporting requirements
  • Be familiar with native integrations and the options available to deploy connectors and manage those processes
  • Build marketing assets like email templates and forms
  • Troubleshoot and solve basic platform issues
 

Course content

 

Prospects
  • Visitors
  • Prospect Records
  • Prospects Creation
  • Importing Prospects
  • List Management
Administration
  • Dashboard Overview
  • Pardot Connectors
  • Page Actions
  • Custom Fields
  • User Management
  • Recycle Bin
Pardot Campaigns
  • Creating a Pardot Campaign
  • Pardot Campaigns vs. Salesforce Campaigns
Pardot Forms
  • Lead Generation
  • Form Creation
Lead Management
  • Automation Rules
  • Dynamic Lists
  • Completion Actions
  • Segmentation Rules
Scoring
  • Lead Qualification
  • Scoring Rules
Email Marketing
  • Permission-based Marketing
  • Email Templates
  • Deliverability
Engagement Studio
  • Lead Nurturing
  • Creating an Engagement Program
Landing Pages
  • Layout Templates
  • Creating a Landing Page
Social Marketing
  • Social Posting
  • Custom Redirects
Salesforce Integration
  • Pardot and Salesforce Relationship
  • Object Syncing
  • Salesforce Connector
  • Mapping Fields
  • Field Syncing

 

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Course Prerequisites

 
  • There is no prerequisites
  • Knowledge of ERP, CRM systems will be added advantage.

Who can attend

 

This course is intended for:

 
  • Anyone interested in learning Salesforce Pardot
  • Salesforce admin
  • Marketing professionals
  • Sales professionals

Number of Hours: 25hrs

Certification

 
  1. Marketing Cloud Account Engagement Specialist
  2. Salesforce Certified Pardot Specialist

Key features

  • One to One Training
  • Online Training
  • Fastrack & Normal Track
  • Resume Modification
  • Mock Interviews
  • Video Tutorials
  • Materials
  • Real Time Projects
  • Virtual Live Experience
  • Preparing for Certification

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  • Online Training
  • Fastrack & Normal Track
  • Resume Modification
  • Mock Interviews
  • Video Tutorials
  • Materials
  • Real Time Projects
  • Materials
  • Preparing for Certification

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