In this Salesforce Marketing Cloud Accounting Engagement course, learn how to design and implement marketing workflows with Engagement Studio to make data-driven decisions and drive your company’s business forward. Create and automate dynamic emails, generate and qualify leads, and leverage reports and data in order to boost sales.
Course Objectives:
In this course, you will learn to:
- Enable Account Engagement.
- Explain the relationship created between Account Engagement and Salesforce.
- Generate leads with Account Engagement’s various lead generation tools.
- Manage leads with Account Engagement’s lead management tools.
- Engage leads with Account Engagement’s lead engagement tools.
- Qualify leads with Account Engagement’s scoring and grading functionality.
- Interpret data generated via Account Engagement’s reporting capabilities.
- Design successful end-to-end marketing workflows using Engagement Studio.
Course content
Course Introduction
- Review Course Objectives
- Set Learner Expectations
- Review Housekeeping Items
- Review Additional Course Resources
- Explore Course Case Study
Salesforce Integration
- Understand the Relationship Between Account Engagement and Salesforce
- Sync Data Between Salesforce and Account Engagement
- Enable Account Engagement in Salesforce
- Create Custom Fields
- Review Salesforce Campaigns
Administration
- Create an Account Engagement Dashboard
- Authenticate Your Email Sending Domains
- Sync with Third-Party Applications Using Connectors
- Restore Assets from the Recycle Bin
- Create and Assign Users and User Groups
- Understand Usage Governance
Visitors and Prospects
- Describe Account Engagement Visitors
- Identify Account Engagement Prospects
List Management
- Create List Types
- Organize Prospects Using Static Lists
- Test Emails Using Test Lists
Personalization and Email Marketing
- Personalize Emails with Handlebars Merge Language (HML) and Advanced Dynamic Content
- Automate Email Marketing
- Create Email Templates
- Understand Audiences Using A/B Testing
- Track Email Performance Using Email Reports
Forms and Landing Pages
- Capture Leads with Forms
- Convert Visitors to Leads Using Landing Pages
- Track Leads with Forms and Landing Page Reports
- Measure Clicks Using Custom Redirects
- Create Custom Redirect Reports
Lead Management
- Trigger Page Actions
- Automate Actions from a Marketing Element Using Completion Actions
- Create a List of Prospects and Use Segmentation Rules to Apply a Segmentation Action
- Define Repeatable Criteria-Based Automation Rules
- Generate Dynamic Lists
- Choose an Automation Tool
Lead Qualification
- Understand Prospect Scoring
- Grade Prospects Based on Profiles
Lead Nurturing
- Build an Engagement Program
- Create Engagement Program Reports
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Course Prerequisites
- Experience in building marketing workflows with Marketing Cloud Account Engagement.
Who can attend
- This course is designed for marketers and Salesforce administrators responsible for designing, building, and implementing marketing workflows and reports with Marketing Cloud Account Engagement.
- It is also a great foundational course for anyone interested in earning their Marketing Cloud Account Engagement Specialist certification.
Number of Hours: 25hrs
Certification
- Salesforce Certified Marketing Cloud Account Engagement Consultant
- Salesforce Certified Marketing Cloud Email Specialist
- Salesforce Certified Marketing Cloud Engagement Administrator
- Salesforce Certified Marketing Cloud Engagement Consultant
Key features
- One to One Training
- Online Training
- Fastrack & Normal Track
- Resume Modification
- Mock Interviews
- Video Tutorials
- Materials
- Real Time Projects
- Virtual Live Experience
- Preparing for Certification
FAQs
DASVM Technologies offers 300+ IT training courses with 10+ years of Experienced Expert level Trainers.
- One to One Training
- Online Training
- Fastrack & Normal Track
- Resume Modification
- Mock Interviews
- Video Tutorials
- Materials
- Real Time Projects
- Materials
- Preparing for Certification
Call now: +91-99003 49889 and know the exciting offers available for you!
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- Classroom training
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